The Most Profitable Celebrity-Owned Brands in 2026

Celebrity businesses have become some of the most successful companies in the beauty, fashion, entertainment, food, and lifestyle industries. Instead of earning only from movies, music, or endorsements, celebrities are increasingly building brands that generate hundreds of millions of dollars in sales.

In 2026, several celebrity-backed companies stand out because of their valuations, sales, growth, and ability to turn personal fame into long-term business value.

1. Fenty Beauty — Rihanna

Fenty Beauty remains one of the biggest celebrity-founded beauty businesses in the world.

Rihanna launched Fenty Beauty in 2017 in partnership with LVMH. The company quickly became famous for its wide range of foundation shades and inclusive approach to beauty.

Fenty Beauty generated approximately $450 million in net sales in 2024, according to Reuters. The company has been estimated to be worth between $1 billion and $2 billion. (Reuters)

The brand is the biggest reason Rihanna has maintained billionaire status. Forbes lists her 2026 net worth at approximately $1 billion and identifies Fenty Beauty as her largest asset. (Forbes)

Fenty has expanded beyond makeup into skincare, haircare, body products, and fragrance, giving the brand multiple sources of revenue.

2. SKIMS — Kim Kardashian

SKIMS is one of the fastest-growing celebrity-owned fashion businesses.

Kim Kardashian co-founded the company in 2019 with Jens Grede. The brand initially focused on shapewear but expanded into underwear, loungewear, clothing, men’s products, and activewear.

In 2025, SKIMS raised $225 million in new funding at a $5 billion valuation. The company also said it was on track to exceed $1 billion in net sales for 2025. (Reuters)

Forbes estimates Kardashian’s 2026 fortune at approximately $1.9 billion, with the majority of her wealth coming from her stake in SKIMS. (Forbes)

The company has continued expanding its physical retail presence and international operations, making SKIMS one of the most valuable celebrity-backed brands in the world.

3. Savage X Fenty — Rihanna

Rihanna’s business empire extends beyond cosmetics.

Savage X Fenty is her lingerie and apparel company, which she launched in 2018. The brand became known for emphasizing inclusivity and offering products designed for a broad range of customers.

The company raised significant funding during its expansion and reached a billion-dollar valuation in an earlier funding round. Forbes estimates Rihanna owns approximately 28% of Savage X Fenty. (Forbes)

Although Fenty Beauty remains Rihanna’s most valuable business asset, Savage X Fenty gives her another major position in the global fashion industry.

4. Kylie Cosmetics — Kylie Jenner

Kylie Jenner turned her social-media following into a highly successful beauty business.

Kylie Cosmetics became famous for its lip kits, which could sell rapidly through online releases. The company eventually attracted major corporate investment.

In 2019, Coty purchased a 51% stake in Kylie Cosmetics for $600 million, giving the company a valuation of approximately $1.2 billion at the time.

The deal demonstrated how a celebrity’s personal audience can become a powerful commercial advantage.

Kylie Cosmetics continues to operate as part of Jenner’s broader beauty business portfolio.

5. Rhode — Hailey Bieber

Hailey Bieber’s Rhode became one of the fastest-growing celebrity beauty brands.

The skincare company launched in 2022 and built a strong following through minimalist products and social-media marketing.

In 2025, e.l.f. Beauty agreed to acquire Rhode in a deal valued at up to approximately $1 billion, making it one of the biggest celebrity beauty transactions of recent years.

The deal demonstrated that a celebrity brand can reach a billion-dollar valuation in only a few years when strong products are combined with effective digital marketing.

6. Victoria Beckham Beauty — Victoria Beckham

Victoria Beckham transformed her fashion reputation into a growing luxury beauty and fashion business.

Her company struggled financially during its early years, but the business improved substantially after the launch of Victoria Beckham Beauty.

Reuters reported that Victoria Beckham Holdings generated £113 million, or approximately $152 million, in revenue in 2024, up 26% from the previous year. The company’s losses also narrowed significantly. (Reuters)

Investors have estimated that the business could be worth around $700 million.

The company shows that celebrity brands do not have to become billion-dollar businesses immediately. Strong revenue growth and improving profitability can create significant value over time.

7. Good American — Khloé Kardashian

Khloé Kardashian co-founded Good American in 2016 with Emma Grede.

The fashion company focuses on inclusive sizing and sells denim, clothing, activewear, swimwear, and other products.

Good American benefited from Kardashian’s large audience but developed its own identity in the fashion market.

The brand is another example of how the Kardashian-Jenner family has turned social-media influence into multiple consumer businesses.

8. Cécred — Beyoncé

Beyoncé expanded her business empire into haircare with Cécred.

The brand launched in 2024 and focuses on hair products designed around hair health and care.

Cécred adds another consumer business to Beyoncé’s portfolio, which already includes entertainment, fashion, and other ventures.

Forbes identified Beyoncé as a billionaire in 2026, with music, cosmetics, and apparel among the sources of her wealth. (Forbes)

While Cécred is younger than brands such as Fenty Beauty and SKIMS, its connection to Beyoncé gives it significant global marketing potential.

9. SirDavis — Beyoncé

Beyoncé also entered the premium spirits industry with SirDavis, a whiskey brand created in partnership with Moët Hennessy.

The brand was launched in 2024 and was inspired by Beyoncé’s family history and connection to whiskey culture.

SirDavis gives the singer exposure to the premium beverage market while benefiting from the distribution and expertise of a major global spirits company.

For celebrity entrepreneurs, partnerships like this can provide access to established distribution networks without requiring the celebrity to build the entire business infrastructure independently.

10. Honest Company — Jessica Alba

Jessica Alba co-founded The Honest Company in 2011.

The business initially focused on baby and household products before expanding into personal care, beauty, and other consumer categories.

The company became publicly traded in 2021, giving Alba’s entrepreneurial career a major milestone beyond Hollywood.

Although its valuation has changed since its public-market debut, Honest remains one of the best-known examples of a celebrity-founded consumer company becoming a large-scale commercial business.

What Makes a Celebrity Brand Profitable?

Celebrity recognition can provide a major advantage, but fame alone does not create a profitable company.

Successful celebrity brands usually have several things in common.

Strong Products

Customers need a reason to buy the product beyond the celebrity’s name.

Fenty Beauty succeeded by addressing demand for more inclusive makeup. SKIMS expanded beyond shapewear into a much broader clothing business.

Direct Access to Customers

Celebrities can promote products directly to millions of followers.

This can reduce the cost of building awareness and help new brands generate attention quickly.

Global Expansion

The most valuable brands are not limited to one country.

SKIMS, Fenty Beauty, and other major celebrity businesses have expanded internationally, opening new markets and increasing their potential customer base.

Professional Management

Celebrity businesses need experienced executives, supply chains, marketing teams, financial management, and retail partnerships.

The celebrity may attract customers, but professional management is necessary to turn attention into sustainable revenue.

Valuation Is Not the Same as Profit

A company’s valuation should not be confused with the amount of money it earns.

SKIMS being valued at $5 billion does not mean the company made $5 billion in profit. The valuation represents what investors believe the company is worth based on factors such as revenue, growth, future potential, and ownership.

Similarly, a company can generate hundreds of millions of dollars in sales while still spending heavily on marketing, employees, manufacturing, stores, and expansion.

This distinction is important when comparing celebrity businesses.

Why Celebrity-Owned Brands Continue to Grow

The celebrity business model is becoming increasingly sophisticated.

Instead of simply licensing their names, stars are becoming founders, co-owners, creative directors, and investors.

They can use their personal brands to launch products, build initial demand, and attract investors.

If the company succeeds, the celebrity can benefit from increasing equity value as well as ongoing business income.

This is one reason entrepreneurship has become such an important part of modern celebrity wealth.

Final Thoughts

The most profitable celebrity-owned brands in 2026 demonstrate that fame can become a powerful business asset.

Rihanna’s Fenty Beauty has generated hundreds of millions of dollars in annual sales, while Kim Kardashian’s SKIMS has reached a $5 billion valuation. (Reuters)

Kylie Jenner, Hailey Bieber, Victoria Beckham, Beyoncé, Khloé Kardashian, and Jessica Alba have also built businesses that extend their influence far beyond entertainment.

The biggest lesson is simple: celebrity can create attention, but a strong product, smart management, and ownership can turn that attention into a valuable company.